Local insight
Gym loans challenge underwriters because revenue is subscription-based, churn runs 30-40 percent annually, and collateral depreciates fast. A commercial treadmill worth $6,000 new may appraise at $2,400 after 18 months of member use. Lenders want to see pre-sold memberships, a lease in a high-traffic corridor like Military Avenue or Main Street in De Pere, and personal liquidity to cover three months of fixed costs if launch slows. Our role as a broker is to package your membership projections, equipment quotes, and lease agreement so underwriters see cash-flow coverage, not just startup risk.
Loan programs
Learn more about our SBA 7(a) program and equipment financing options, or visit our Green Bay commercial loan hub for an overview of every product we broker.
work when you're acquiring an existing CrossFit box or yoga studio with 12+ months of tax returns. The seller's trailing revenue proves cash flow, and the SBA guarantee reduces lender risk.
isolates your cardio machines, racks, and plate sets as collateral, letting you preserve cash for marketing and payroll. Terms run 36-60 months, and because the gear itself secures the note, credit standards relax slightly compared to unsecured lines.
bridge the gap between lease commencement and breakeven membership count. If your Hobart location needs $40,000 for pre-opening payroll, insurance, and utilities, a 12-month working-capital note can cover it while you build your member base.
We start every gym loan by separating hard costs (equipment, buildout) from soft costs (deposits, licenses, inventory). That separation lets us match each bucket to the program with the lowest all-in cost. For instance, your $90,000 equipment list may qualify for a direct-lender equipment note at a lower rate than folding it into an SBA loan, while leasehold improvements and initial marketing spend fit better inside a 7(a) structure. We also prepare a 13-week cash-flow forecast that shows underwriters exactly when membership dues will eclipse your weekly nut, because lenders approve projections they can verify, not optimism.
A client in Ledgeview wanted to open a women-only strength studio in a former insurance office near Heritage Road. She had $50,000 in savings, a 720 credit score, and quotes for $110,000 in equipment and leasehold work. We brokered an equipment-financing line for the gear and a small working-capital note for pre-opening expenses, keeping her SBA eligibility intact for a future second location. The equipment lender required only the manufacturer invoices and a one-page use-of-funds letter. She opened 11 weeks after applying, with $28,000 of her own cash still in the bank for marketing. Visit our service areas page to confirm we cover your Green Bay-area zip code.
Expect an equipment loan to carry an origination fee of 1-3 percent and a documentation fee of $500-$1,200. SBA 7(a) loans add a guarantee fee (0-3.75 percent of the guaranteed portion) and third-party costs: appraisal ($2,500-$4,000), environmental Phase I if you're buying real estate ($1,800-$2,500), and legal review ($800-$1,500). We disclose every fee in writing before you sign an engagement letter, so you can budget the true landed cost of capital and compare it against investor dilution or vendor lease programs.
Serving the Green Bay area

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